Analisis Kepuasan Konsumen Dengan Uji Deskriptif Dan PLS Pada Perusahaan Multifinance

Sonny Indrajaya; Jarlest Andini Agustinanda

doi:10.24912/je.v25i3.688

Authors

Sonny Indrajaya Fakultas Ekonomi dan Bisnis Universitas Mercu Buana
Jarlest Andini Agustinanda Fakultas Ekonomi dan Bisnis Universitas Mercu Buana

DOI:

https://doi.org/10.24912/je.v25i3.688

Keywords: Trust, Facilities, Service Quality, Customer Satisfaction.

Abstract

This study aims, to be able to analyze and multi-finance companies in Tangerang City their impact on customer satisfaction. The population for this study were 145 respondents, calculated based on purposive sampling. The method, of collecting data using a survey method, the research instrument using, a questionnaire with a Likert scale. Methods for analyzing data using the SPSS test tool to test descriptive of customer characteristics and Partial Least Square test to obtain hypothesis results. The results, obtained in this study are positive and also very significant, and there are positive results but less significant to customer satisfaction.

Author Biographies

Sonny Indrajaya, Fakultas Ekonomi dan Bisnis Universitas Mercu Buana

sonny.indrajaya@mercubuana.ac.id

Jarlest Andini Agustinanda, Fakultas Ekonomi dan Bisnis Universitas Mercu Buana

sonnyindra89@yahoo.com

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