Effect Of Trust, Convinience, Security And Quality Of Service On Online Purchase Decision (Consumer Case Study In Tangerang Selatan Area)

Authors

  • Indra Ade Irawan Economics and Business Faculty, University of Mercu Buana

DOI:

https://doi.org/10.24912/je.v23i1.337
Keywords: Trust, Convinience, Security and Quality of Service and Purchase Decision Online

Abstract

This study aims to determine the influence of trust, convenience, security, and quality of service to online purchasing decisions on consumers in the area of South Tangerang. The population is all consumers who buy products online in the South Tangerang region. The type of data used is the primary data using the questionnaire method. The sampling technique is using non probability sampling with sample of 200 respondents. The analysis technique used is multiple regression. The results showed that: (1) Trust has a positive and significant effect on online purchasing decisions. (2) Convinience has a positive and significant impact on online purchasing decisions. (3) Security has a negative and insignificant effect on online purchasing decisions. (4) Service Quality has a positive and significant impact on online purchasing decisions.


Author Biography

Indra Ade Irawan, Economics and Business Faculty, University of Mercu Buana

indraadeirawan3@gmail.com

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Published

2018-03-22

How to Cite

Indra Ade Irawan. (2018). Effect Of Trust, Convinience, Security And Quality Of Service On Online Purchase Decision (Consumer Case Study In Tangerang Selatan Area). Jurnal Ekonomi, 23(1), 114–122. https://doi.org/10.24912/je.v23i1.337

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Articles